Dance Trance is a Licensed Fitness program that has now expanded into a movement that is taking over the fitness industry. It is one of the most successful dance fitness classes in the nation and has expanded to include studios throughout North America and beyond. The program doesn’t only include the now famous “DT” fitness class, but also the DT Dance Wear line, Groove Tour, DT X-mas Bash Beginner's P.A.C.E. program and DT KIDS.

What makes DT so popular? First, of course is the increasing interest in healthier lifestyles. You can’t open a newspaper or magazine or surf the web without seeing a new medical study indicating that being active in an ongoing fitness regimen will lead to a longer, healthier life. Second is the exhilaration from dance that creates an outlet for so many things.

Why do so many students choose Dance Trance? Many people choose Dance Trance (DT) because they aspire to the unique DT lifestyle. Students appreciate the “top shelf” studio, high standard of operating excellence, and the diversity, quality and innovation of the program.

What are the factors of your success? It is the combination of the Dance Trance name, the explosive popularity of the DT routines, the high energy experience and our lifestyle brand positioning.

What do you deliver to your members? We strive to exceed member expectations. It sounds so simple but it takes creativity and hard work to rise above the average. Our core values are innovation, expertise, quality, attention to details and results. Dance Trance is a lifestyle brand and one of the few recognizable brands within the fitness community.

When you talk about DT being a lifestyle brand, what do you mean? We use an integrated approach to fitness. It includes cardio and strength training, nutrition, group fitness, social clubs, events and our own retail operation that includes unique and hard to find items. We also have a group excursion called “Groove Tour” that brings together the best dance fitness instructors each year for a tour of a tropical paradise and an array of dance fitness classes. We gain inspiration from other companies that change lifestyle such as Starbucks, W Hotels, BMW, Prada, Gucci and Apple Computers. These brands connect with the consumer and are important symbols of an individual’s lifestyle.

What makes Dance Trance Successful? Our Staff and Students. We are extremely proud of our talented professionals that work for Dance Trance across the nation. From the desk staff to our great instructors, DT is an impassioned team of fitness professionals.

What is your long-term plan? Our long-term plan is to build a global lifestyle brand. Members who get results from DT remain in the program and improve the retention rate. We also look to provide a sense of community so our members feel like they belong to something special. They spend more time in the program and become brand evangelists. In fact, forty to fifty percent of the new members come from referrals from existing members. We will also extend the brand and look to introduce new programs (like the P.A.C.E. and DT KIDS programs), products and services that our members desire. In addition, we employ an integrated marketing and public relations strategy to keep Dance Trance top of mind in our target markets.

What is your greatest challenge? The greatest challenge is attracting the best, brightest and most passionate team leaders to help execute our long term vision to deliver our unparalleled member experience. We have new locations coming up this year along with licensure opportunities. Contact us at info@dancetrancefitness.com for more information.